Email marketing is directly marketing a commercial message to a group of people using electronic mail email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and any email communication that is meant to build loyalty, trust or brand awareness. Email marketing can be done to either cold lists or current customer database. Broadly, the term is usually used to refer to:
- sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,
- sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
- adding advertisements to email messages sent by other companies to their customers
Eclipsys Consulting helps differentiate you from your competitors, as well as getting the exposure and recognition your brand needs.
Get the ground work right.
Having a beautifully crafted website with fantastic content is no good if no one is actually visiting your site. That’s why ours are developed with the latest in Search Engine Optimisation (SEO) practices, to allow a solid platform on which to grow your Internet Marketing.
It is incredibly important to get the ground work right and any digital agency worth their gravy will do this. Building sites in nice clean code gives your website the best possible opportunity to appear higher up in the organic search results. Without this, it is much like building a new house on shaky foundations, not something you want casino online to be doing.
We work with the best.
Two of the most important commodities in business are time and money, this is why we use some of the best internet marketing people in the business. This means we make more effective use of our and their time, which in turn saves you money. If Internet Marketing is high on your agenda (and it should be) then we get the experts involved from the start, enabling them to plan your strategy to improve your return on investment.
Email Marketing lets you speak to clients, directly at low cost.
Email Marketing is hugely popular and effective, with low costs and easily measurable performance. Featuring far greater reach and lower overheads over traditional printed direct mail, email newsletters provide even better value for money. If you would like to have a demo of our Email Marketing system, simply fill in our contact form.
Why using our system makes total sense.
- Flexible choice of ‘Pay per use’ for one off campaigns, or a set monthly fee for regular mail outs.
- Total control for you to edit your own custom template.
- Comprehensive analytics, so you can track exactly what the recipients are doing.
- Find out whether your newsletter is converting into clicks onto your site or other promotions.
- Easily measurable return of investment.
- Easily manage and import your contacts.