INNOVATION IN E-COMMERCE

Building a Highly Personalised Customer Experience with Eclipsys eCommerce Solution

Imagine a world where every advertisement displayed, email sent, store entered, mobile offer viewed and website visited was personalized just for you. This might seem like an unreachable goal, but this is the future of the customer experience, and it’s what customers are already starting to expect.

Innovative brands are leading the way in defining the next generation of customer experience with e-commerce personalisation, delivering more accurate, relevant and personalized touch points both in store and online. These companies are incorporating retail fundamentals like optimizing customer interactions over mobile devices, building brand loyalty by giving each customer a voice and creating unique customer experiences as part of a customized journey to increase engagement and drive sales

Today, marketers are taking personalisation one step further to deliver personalized communications to customers based on real-time behavior, interests, preferences and customer data. The technology that supports this highly personalized marketing is not only here, it’s pervasive.

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